#SUSTAINABLYSUNDAR
i'm mahika, you can call me mj and i'm always on a budget. i love my money but i love my planet too. come with me on a journey to live sustainably without burning a hole through the pockets of my thrifted jeans.
'sundar' is hindi for beautiful — there's no reason i can't be pretty while being sustainable, right?
is the #sustainablysundar lifestyle sustainable? stay tuned to find out!
REELS
BRANDING
JOURNAL POSTS
WEEKLY UPDATES
GENERAL
follower count > 10,000 by the end of month #2
likes per post > 6% of followers
post > 3 times per week but in great quality
post reels > 3 times per week but in great quality
post on story at least once per day
compound number of reels and posts every month
website visits > 2,000 per month
sales to be measured in quantity, not profit — the aim is not to earn money.
I STRONGLY BELIEVE IN THE POWER OF REELS AND I THINK THEY'D BE MUCH LIKE THIS EXAMPLE BELOW:
TO BE USED MONTHS INTO THE 'INFLUENCING' PROCESS AND LIFESTYLE CONTENT.
you can upload pictures, reels and long-form videos as posts.
good interconnectivity throughout regions.
'product' details option to attach prices to posts.
WHY NOT TIKTOK?
Instagram is not banned in as many countries as TikTok is.
AND people upload TikToks on IG reels so the reach is decent.
WHY NOT FACEBOOK?
not popular with younger age groups
not well known for activism/call to action movements
WHY NOT TWITTER?
too political???
raise awareness about sustainable living and find affordable sustainability options.
create an affordable sustainable brand with the help of audience engagement.
highlight and collaborate with small sustainable businesses.
gain reach without paying for ads, promotions, collaborations, etc.
raise money to sustain product development and furthermore donate to environment clean-up groups, etc.
GOALS
STATISTICS TO PROVE MY POINT.
SUCCESS
SAMPLE POSTS
high creator-consumer engagement through challenges, hashtags, giveaways, meet-n-greets, testing invites and more!
create content through detailed product research, testing and development. take viewers through a development journey!
real-time, realistic, unfiltered content. deep influencer-brand attachment like Dhruv Bindra with the Styl app.
HOW
young adults, college students, 'gen z'.
content creators that review products in an unbiased fashion.
thrift stores, sustainable brands, investors.
WHO